Kylie Cosmetics
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Kylie Cosmetics is a U.S. beauty brand founded by Kylie Jenner in 2015, originally launching with its wildly popular Lip Kits. It has since expanded into a full cosmetics and skincare line, offering products like liquid lipsticks, glosses, highlighters, blushes, brow essentials, and eyeliners. The brand emphasizes clean-beauty credentials: its formulas are cruelty-free, vegan, and free from sulfates, parabens, and other harsh ingredients. It’s known for bold, trend-driven shades, strong pigmentation, and celebrity appeal, blending everyday wearability with luxury aesthetics.
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